The Magician’s story In town only four days, she serendipitously had met the hostess of the Yoga Day USA open house just hours before. Now she stood in the suburban basement, surrounded by strangers sitting cross-legged on mats, and talked […]
Posts Tagged "storytelling theory"
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Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist to bring life to our communication team’s new vision statement. A […]
Filmmaker Peter Guber (Rainman, Batman, The Color Purple) once used storytelling to win Fidel Castro’s support for filming in Havana Harbor. The official application form had been torpedoed, but El Presidente enthusiastically endorsed the project once he heard Guber tell of […]
An experienced PR and content marketing executive, Steve helps businesses integrate their communication resources and programs to drive toward measurable results. He is a consultant in content marketing strategy, integrated with public relations, corporate communication, and stakeholder relationship management. Consumer empowerment and new technology makes this work integral to the products and services provided by organizations. He has special expertise in health care, health insurance, and healthy living.