Posts Tagged "storytelling theory"

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Three narratives told on Yoga Day

The Magician’s story In town only four days, she serendipitously had met the hostess of the Yoga Day USA open house just hours before. Now she stood in the suburban basement, surrounded by strangers sitting cross-legged on mats, and talked […]

Poet brings vision statement to life

Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist  to bring life to our communication team’s new vision statement. A […]

Filmmaker’s advice for great business storytelling

Filmmaker Peter Guber (Rainman, Batman, The Color Purple) once used storytelling to win Fidel Castro’s support for filming in Havana Harbor. The official application form had been torpedoed, but El Presidente enthusiastically endorsed the project once he heard Guber tell of […]

Stories trump facts: The mammography lesson

The facts are clear: You have to give 1,900 women mammograms before you save one life. Along the way are hundreds of false positives, needless worry and unnecessary procedures. The stories are more compelling: We all know someone whose breast […]

A five-man team in a six-man league

Driving to work Friday morning, I was pulled into a story that unfolded on Colorado Public Radio. Five Arickaree High School boys talked about the decision they had to make when the school’s tiny student body did not yield enough […]

Why the flame is eternal

The Chicago Tribune’s John Kass writes that with the death of Teddy Kennedy, perhaps we can now put the Kennedy / Camelot myth to rest. Sorry, Mr. Kass. Myths don’t work that way. Did Jacqueline Kennedy and a fawning press […]

The Goddess’ revenge spells oppprtunity for video

It looks like the Goddess is making a comeback over the alphabet, and that is good news for my daughter. Leonard Shlain argues that in the mists of time, the masculine / left-brained / inventors of the alphabet staged a coup over […]