Tag Archives: research

Social networks: From campfires to Facebook

By Steve | Published: September 11, 2011
It’s alchemy: A group of people is greater than the sum of its parts. A hunting party keeps the tribe fed. A bucket brigade douses the barn fire. Thirteen colonies become mightier when they unite. An assembly line mass produces autos. A tech firm creates dazzling innovation. A Twitter community brings a despot down. What’s [...]
Posted in Book reviews, Health movement, Life | Also tagged , , , , , , , , , , , , , , | Leave a comment

Imagine all the people: Living life in health

By Steve | Published: October 16, 2010
Four conferences over two weeks … there’s so much swirling in my head that I could write a post for each of eight different topics. But tonight I landed on a central theme after watching the video of Regina Holliday describe the painting she created during the Health 2.0 conference in San Francisco. She captures [...]
Posted in Health movement, Marketing and PR, Visual storytelling | Also tagged , , , , , , , , , | Leave a comment

Story of the week: How to defeat willpower

By Steve | Published: January 28, 2010
WNYC’s Radiolab created the most intriguing audio science story I’ve ever heard. Aired this week on NPR’s Morning Edition, two narrators play off each other to lure you through the back story that sets up the report on an astonishing experiment. A marketing professor had a set of subjects memorize a 2-digit number and another [...]
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Health care reformer ahead of his time

By Steve | Published: November 22, 2009
Book review: The Story of Dr. Sidney R. Garfield by Tom Debley and Jon Stewart Sid Garfield’s plan for health care reform was so far ahead of its time that the organization he founded — Kaiser Permanente — still drives toward the vision, years after his death. (Disclosure: I am senior director of communications and [...]
Posted in Book reviews, Leadership | Also tagged , , , , , | 3 Comments

Bioscience vs. PETA: The told story

By Steve | Published: April 29, 2009
A researcher once called me to his lab, spitting mad at PETA. His inbox was filled with nasty-grams, spurred on by a PETA campaign against his research, which involved killing small animals. He wanted me to help him publish an op-ed in which he methodically laid out the reasons for using animals in research that [...]
Posted in Applied stories, Marketing and PR, Opinion | Also tagged , , , | Leave a comment

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