Tag Archives: research

Story of the week: How to defeat willpower

By Steve | Published: January 28, 2010
WNYC’s Radiolab created the most intriguing audio science story I’ve ever heard. Aired this week on NPR’s Morning Edition, two narrators play off each other to lure you through the back story that sets up the report on an astonishing experiment. A marketing professor had a set of subjects memorize a 2-digit number and another [...]
Posted in Excellent stories, Visual storytelling, media, story of the week | Also tagged , , , , , | Leave a comment

Health care reformer ahead of his time

By Steve | Published: November 22, 2009
Book review: The Story of Dr. Sidney R. Garfield by Tom Debley and Jon Stewart Sid Garfield’s plan for health care reform was so far ahead of its time that the organization he founded — Kaiser Permanente — still drives toward the vision, years after his death. (Disclosure: I am senior director of communications and [...]
Posted in Book reviews, Leadership | Also tagged , , , , , | 3 Comments

Bioscience vs. PETA: The told story

By Steve | Published: April 29, 2009
A researcher once called me to his lab, spitting mad at PETA. His inbox was filled with nasty-grams, spurred on by a PETA campaign against his research, which involved killing small animals. He wanted me to help him publish an op-ed in which he methodically laid out the reasons for using animals in research that [...]
Posted in Applied stories, Marketing and PR, Opinion | Also tagged , , , | Leave a comment

  • Latest Tweets