Tag Archives: PR

Social networks: From campfires to Facebook

By Steve | Published: September 11, 2011
It’s alchemy: A group of people is greater than the sum of its parts. A hunting party keeps the tribe fed. A bucket brigade douses the barn fire. Thirteen colonies become mightier when they unite. An assembly line mass produces autos. A tech firm creates dazzling innovation. A Twitter community brings a despot down. What’s [...]
Posted in Book reviews, Health movement, Life | Also tagged , , , , , , , , , , , , , , | Leave a comment

Imagine all the people: Living life in health

By Steve | Published: October 16, 2010
Four conferences over two weeks … there’s so much swirling in my head that I could write a post for each of eight different topics. But tonight I landed on a central theme after watching the video of Regina Holliday describe the painting she created during the Health 2.0 conference in San Francisco. She captures [...]
Posted in Health movement, Marketing and PR, Visual storytelling | Also tagged , , , , , , , , , | Leave a comment

Poet brings vision statement to life

By Steve | Published: December 23, 2009
Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist  to bring life to our communication team’s new vision statement. A stroke of genius. I will forever have a visual and resonant image to add soul [...]
Posted in Applied stories, storytelling theory, Visual storytelling | Also tagged , , , , , , , , , , , , , , , , | Leave a comment

Put the “public” back in PR

By Steve | Published: November 15, 2009
Review: Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge Key idea: Public Relations today means attending to relationships. Good PR starts with listening to the desires, needs and pain points of our customers and potential customers. It also starts with an excellent understanding of what our organization can offer to [...]
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What if you did PR for sausage makers?

By Steve | Published: June 18, 2009
On the bulletin board at the Longmont Times-Call in the ’80s there was a picture of four men marveling over a cold white lump of processed turkey. The men were agriculture officials from the Soviet Union and their object of fascination was the ingenious mash-up of turkey parts that normally are scraped into the trash [...]
Posted in Marketing and PR | Also tagged , , , , , | 1 Comment

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