Tag Archives: PR

How Adobe puts structure to its social media program

Large companies are wrestling with how to reap the benefits of social media while also trying to “manage” it. It was a common concern expressed at the recent Social Media Marketing World Summit, where 1,800 practitioners gathered to share best practices. Technology that helps put a human face on huge brands is almost an attractive […]
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A cool app to help illustrate a story

While lying around with an earache and cough today, I played around with a new app, Haiku Deck, on my iPad. What a fun and compelling way to tell a complex story. Because I am in health care communications, I am consumed these days by health care reform. It is my job to help people […]
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Why don’t my friends think exactly like me?

I see some of my friends’ Facebook posts and wonder: I know he’s a good, smart, open-minded person. How could he possibly support that greed-head Romney? I assume my friends who support Romney wonder something similar about me. Most of us follow the maxim of not talking about religion and politics in social settings, but […]
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Social networks: From campfires to Facebook

It’s alchemy: A group of people is greater than the sum of its parts. A hunting party keeps the tribe fed. A bucket brigade douses the barn fire. Thirteen colonies become mightier when they unite. An assembly line mass produces autos. A tech firm creates dazzling innovation. A Twitter community brings a despot down. What’s […]
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Imagine all the people: Living life in health

Four conferences over two weeks … there’s so much swirling in my head that I could write a post for each of eight different topics. But tonight I landed on a central theme after watching the video of Regina Holliday describe the painting she created during the Health 2.0 conference in San Francisco. She captures […]
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Poet brings vision statement to life

Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist  to bring life to our communication team’s new vision statement. A stroke of genius. I will forever have a visual and resonant image to add soul […]
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Put the “public” back in PR

Review: Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge Key idea: Public Relations today means attending to relationships. Good PR starts with listening to the desires, needs and pain points of our customers and potential customers. It also starts with an excellent understanding of what our organization can offer to […]
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What if you did PR for sausage makers?

On the bulletin board at the Longmont Times-Call in the ’80s there was a picture of four men marveling over a cold white lump of processed turkey. The men were agriculture officials from the Soviet Union and their object of fascination was the ingenious mash-up of turkey parts that normally are scraped into the trash […]
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