Posts Tagged "PR"

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Book review: The Challenger Sale

The Corporate Executive Board discovered a curious thing when it examined performance of more than 6,000 sales reps around the world. The most effective sales people were not the  “Relationship Builder” types that sales training had emphasized. They were a less common breed […]

How social media makes all communication better

Social media channels, which spew data like a fire hydrant, have helped us learn a lot fast. A broad spectrum of society uses social media. Their actions are recorded and provide good indicators of human reaction to communication stimuli. In […]

How Adobe puts structure to its social media program

Large companies are wrestling with how to reap the benefits of social media while also trying to “manage” it. It was a common concern expressed at the recent Social Media Marketing World Summit, where 1,800 practitioners gathered to share best […]

A cool app to help illustrate a story

While lying around with an earache and cough today, I played around with a new app, Haiku Deck, on my iPad. What a fun and compelling way to tell a complex story. Because I am in health care communications, I […]

Why don’t my friends think exactly like me?

I see some of my friends’ Facebook posts and wonder: I know he’s a good, smart, open-minded person. How could he possibly support that candidate? I assume my friends who read my political posts wonder something similar about me. Most […]

Social networks: From campfires to Facebook

It’s alchemy: A group of people is greater than the sum of its parts. A hunting party keeps the tribe fed. A bucket brigade douses the barn fire. Thirteen colonies become mightier when they unite. An assembly line mass produces […]

Imagine all the people: Living life in health

Four conferences over two weeks … there’s so much swirling in my head that I could write a post for each of eight different topics. But tonight I landed on a central theme after watching the video of Regina Holliday […]

Poet brings vision statement to life

Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist  to bring life to our communication team’s new vision statement. A […]

Put the “public” back in PR

Review: Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge Key idea: Public Relations today means attending to relationships. Good PR starts with listening to the desires, needs and pain points of our customers and potential […]

What if you did PR for sausage makers?

On the bulletin board at the Longmont Times-Call in the ’80s there was a picture of four men marveling over a cold white lump of processed turkey. The men were agriculture officials from the Soviet Union and their object of […]