PR, Media, Corporate, Digital, and Marketing
Imagine: I recommend reading a book by the guy who gave us “death tax,” “energy exploration” and the Contract with America. Frank Luntz helps Republicans choose words that resonate with Independents. I bought his book, Words That Work, hoping to […]
It’s alchemy: A group of people is greater than the sum of its parts. A hunting party keeps the tribe fed. A bucket brigade douses the barn fire. Thirteen colonies become mightier when they unite. An assembly line mass produces […]
I reduced my work inbox from 1,904 messages to zero over the weekend. I can’t tell you the peace of mind. Back about 1,800 inbox messages ago, I started to fret. The scrolling screens of red unread messages were my […]
Change or Die by Alan Deutschman was referred to me by a physician who is using its ideas to help her patients make life changes (thanks, Deb). It was an ideal read to usher in a new year, a new decade […]
Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist to bring life to our communication team’s new vision statement. A […]
Filmmaker Peter Guber (Rainman, Batman, The Color Purple) once used storytelling to win Fidel Castro’s support for filming in Havana Harbor. The official application form had been torpedoed, but El Presidente enthusiastically endorsed the project once he heard Guber tell of […]
The facts are clear: You have to give 1,900 women mammograms before you save one life. Along the way are hundreds of false positives, needless worry and unnecessary procedures. The stories are more compelling: We all know someone whose breast […]
I just finished looking at more than 100 cover letters. Here are a few thoughts for those of you in the job market: 1. Make your first paragraph work. “I am thrilled to apply for ….” “Enclosed please find ….” […]