Don’t those guys in IT piss you off? Go ahead, let it all out. IT is the Ministry of No. They make you fill out a ticket before they’ll agree to say “good morning.” They’re slow as molasses. They stand […]
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The Corporate Executive Board discovered a curious thing when it examined performance of more than 6,000 sales reps around the world. The most effective sales people were not the “Relationship Builder” types that sales training had emphasized. They were a less common breed […]
This is a story about a story. It begins with a 53-page PowerPoint deck that looked like it had been spliced together by 20 people. Because it had. The CEO was hours away from sending it off to the home […]
An experienced PR and content marketing executive, Steve helps businesses integrate their communication resources and programs to drive toward measurable results. He is a consultant in content marketing strategy, integrated with public relations, corporate communication, and stakeholder relationship management. Consumer empowerment and new technology makes this work integral to the products and services provided by organizations. He has special expertise in health care, health insurance, and healthy living.