Tag Archives: marketing

Social networks: From campfires to Facebook

By Steve | Published: September 11, 2011
It’s alchemy: A group of people is greater than the sum of its parts. A hunting party keeps the tribe fed. A bucket brigade douses the barn fire. Thirteen colonies become mightier when they unite. An assembly line mass produces autos. A tech firm creates dazzling innovation. A Twitter community brings a despot down. What’s [...]
Posted in Book reviews, Health movement, Life | Also tagged , , , , , , , , , , , , , , | Leave a comment

Imagine all the people: Living life in health

By Steve | Published: October 16, 2010
Four conferences over two weeks … there’s so much swirling in my head that I could write a post for each of eight different topics. But tonight I landed on a central theme after watching the video of Regina Holliday describe the painting she created during the Health 2.0 conference in San Francisco. She captures [...]
Posted in Health movement, Marketing and PR, Visual storytelling | Also tagged , , , , , , , , , | Leave a comment

What if you did PR for sausage makers?

By Steve | Published: June 18, 2009
On the bulletin board at the Longmont Times-Call in the ’80s there was a picture of four men marveling over a cold white lump of processed turkey. The men were agriculture officials from the Soviet Union and their object of fascination was the ingenious mash-up of turkey parts that normally are scraped into the trash [...]
Posted in Marketing and PR | Also tagged , , , , , | 1 Comment

A slimed pizza is worth more than 1,000 words

By Steve | Published: April 23, 2009
Three signs that video storytelling has become the topic du jour in the marketing and PR world: I’m blogging about it, and I am usually the next to last person to spot a trend. Nearly all the seminar/webinar/conference invitations I get these days have a come-on like “harnessing the power of online video…” The Dark [...]
Posted in Applied stories, Marketing and PR | Also tagged | Leave a comment

  • Latest Tweets