By Steve | Published: November 8, 2011
Imagine: I recommend reading a book by the guy who gave us “death tax,” “energy exploration” and the Contract with America. Frank Luntz helps Republicans choose words that resonate with Independents. I held my nose and bought his book, Words That Work, hoping to learn the devil’s secrets so I could twist them to good [...]
By Steve | Published: October 30, 2010
I looked at all 300+ signs submitted to the Huffington Post (I couldn’t stop!). Here are my favorites. Tweet
By Steve | Published: September 21, 2010
Imagine your kid has special powers. She can read minds, has penetrating vision, superhuman hearing. She can go a million miles a minute. That’s my daughter, Kai: hyperactive, dyslexic, autistic. I was ironing her latest Fuse Bead creations tonight — a purple-legged octopus, an orange-and-yellow-tipped star, intricately patterned hearts, a tiny dog with the appropriate [...]
Speech of the devil: Words That Work