Tag Archives: emotion

Bioscience vs. PETA: The told story

By Steve | Published: April 29, 2009
A researcher once called me to his lab, spitting mad at PETA. His inbox was filled with nasty-grams, spurred on by a PETA campaign against his research, which involved killing small animals. He wanted me to help him publish an op-ed in which he methodically laid out the reasons for using animals in research that [...]
Posted in Applied stories, Marketing and PR, Opinion | Also tagged , , , | Leave a comment

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