Posts Tagged "business"

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Instead of a slide deck, next time try a story

This is a story about a story. It begins with a 53-page PowerPoint deck that looked like it had been spliced together by 20 people. Because it had. The CEO was hours away from sending it off to the home […]

How Adobe puts structure to its social media program

Large companies are wrestling with how to reap the benefits of social media while also trying to “manage” it. It was a common concern expressed at the recent Social Media Marketing World Summit, where 1,800 practitioners gathered to share best […]

‘I feel’ — wake-up words

“I feel …” The rest of the sentence changed my week. In retrospect, though, the first two words were the most important. The full sentence: “I feel like we’ve gotten nothing accomplished in the last two weeks.” This from a […]

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