Tag Archives: authenticity

Of special powers, ADHD, dyslexia and autism

By Steve | Published: September 21, 2010
Imagine your kid has special powers. She can read minds, has penetrating vision, superhuman hearing. She can go a million miles a minute. That’s my daughter, Kai: hyperactive, dyslexic, autistic. I was ironing her latest Fuse Bead creations tonight — a purple-legged octopus, an orange-and-yellow-tipped star, intricately patterned hearts, a tiny dog with the appropriate [...]
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Poet brings vision statement to life

By Steve | Published: December 23, 2009
Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist  to bring life to our communication team’s new vision statement. A stroke of genius. I will forever have a visual and resonant image to add soul [...]
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Filmmaker’s advice for great business storytelling

By Steve | Published: December 18, 2009
Filmmaker Peter Guber (Rainman, Batman, The Color Purple) once used storytelling to win Fidel Castro’s support for filming in Havana Harbor. The official application form had been torpedoed, but El Presidente enthusiastically endorsed the project once he heard Guber tell of the harbor’s historic significance and Castro’s responsibility to the world to share that piece of [...]
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A story for parents whose chicks are leaving the nest

By Steve | Published: August 20, 2009
Frank Sanchez saw that there were many parents among the auditorium full of entering college freshmen. As the convocation for new students drew to a close, Frank, my university’s associate vice chancellor of student life, shared this story: The eagle gently coaxed her offspring toward the edge of the nest. Her heart quivered with conflicting [...]
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What if you did PR for sausage makers?

By Steve | Published: June 18, 2009
On the bulletin board at the Longmont Times-Call in the ’80s there was a picture of four men marveling over a cold white lump of processed turkey. The men were agriculture officials from the Soviet Union and their object of fascination was the ingenious mash-up of turkey parts that normally are scraped into the trash [...]
Posted in Marketing and PR | Also tagged , , , , , | 1 Comment

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