Content is king.

Consumers, employees, and influencers know you, and sometimes they're accurate. Are you strategically telling your story to influence their perceptions?

As never before, we can get our story in front of interested buyers during their contemplation phase.

As never before, we can listen to the conversation about us and discover where perceptions are not what we would like them to be.

What do buyers see when they do an online search? What are employees saying in social media? What are trusted sources advising on blogs, YouTube, Pinterest, and LinkedIn?

There is much to learn in this ever-changing environment. It all starts with strength in the fundamentals of good storytelling. Filmmaker Peter Gruber (Rainman and The Color Purple) has provided a framework for stories we can follow in an organizational setting. More and more, storytelling techniques are blowing the cobwebs out of corporate decision-making systems. And we must expand our expertise in visual communication to keep pace with the audience.

Sometime our opponents teach us a thing or two. After getting bonked on the head by PETA’s relentless use of storytelling, researchers who use animals augmented their¬†fact-based argument with some stories of their own.

The jobless numbers are bad, as the TV anchor team reminded us in their lead-in. But even so, students who got their sheepskin Saturday at University of Colorado Denver were upbeat. How could they not be? The heavy cloud cover […]

Read more

In a post earlier this week, I wrote about a conversation I had with digital music guru Jim Griffin, in which we got on a tangent about print journalism in the digital world. Jim’s idea of aggregating digital music, charging […]

Read more

Jim Griffin chewed through stories and a New York strip — simultaneously. Over dinner at Elway’s in Denver last week, he snatched stray vignettes from history to put a new spin on the music business in the age of Napster. […]

Read more

There are no comments so far

Leave a Comment

Don't worry. We never use your email for spam.

Don't worry. We never use your email for spam.