Content is king.

Consumers, employees, and influencers know you, and sometimes they're accurate. Are you strategically telling your story to influence their perceptions?

As never before, we can get our story in front of interested buyers during their contemplation phase.

As never before, we can listen to the conversation about us and discover where perceptions are not what we would like them to be.

What do buyers see when they do an online search? What are employees saying in social media? What are trusted sources advising on blogs, YouTube, Pinterest, and LinkedIn?

There is much to learn in this ever-changing environment. It all starts with strength in the fundamentals of good storytelling. Filmmaker Peter Gruber (Rainman and The Color Purple) has provided a framework for stories we can follow in an organizational setting. More and more, storytelling techniques are blowing the cobwebs out of corporate decision-making systems. And we must expand our expertise in visual communication to keep pace with the audience.

Sometime our opponents teach us a thing or two. After getting bonked on the head by PETA’s relentless use of storytelling, researchers who use animals augmented their fact-based argument with some stories of their own.

Frank Sanchez saw that there were many parents among the auditorium full of entering college freshmen. As the convocation for new students drew to a close, Frank, my university’s associate vice chancellor of student life, shared this story: The eagle […]

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Maybe sticks, stones and names can hurt you. Denver Post columnist Mike Littwin went to a memorial service for murdered abortion doctor George Tiller last week and came back wondering whether poison words lowered the barriers to violence. Might the value of […]

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“Let me tell you the story of the frantic father and his 2-year-old daughter who was gasping for breath in the middle of the night. The father feared the worst as he rushed with his daughter to The Children’s emergency […]

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