Content is king.

Consumers, employees, and influencers know you, and sometimes they're accurate. Are you strategically telling your story to influence their perceptions?

As never before, we can get our story in front of interested buyers during their contemplation phase.

As never before, we can listen to the conversation about us and discover where perceptions are not what we would like them to be.

What do buyers see when they do an online search? What are employees saying in social media? What are trusted sources advising on blogs, YouTube, Pinterest, and LinkedIn?

There is much to learn in this ever-changing environment. It all starts with strength in the fundamentals of good storytelling. Filmmaker Peter Gruber (Rainman and The Color Purple) has provided a framework for stories we can follow in an organizational setting. More and more, storytelling techniques are blowing the cobwebs out of corporate decision-making systems. And we must expand our expertise in visual communication to keep pace with the audience.

Sometime our opponents teach us a thing or two. After getting bonked on the head by PETA’s relentless use of storytelling, researchers who use animals augmented their¬†fact-based argument with some stories of their own.

Book review: The Story of Dr. Sidney R. Garfield by Tom Debley and Jon Stewart Sid Garfield’s plan for health care reform was so far ahead of its time that the organization he founded — Kaiser Permanente — still drives […]

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Driving to work Friday morning, I was pulled into a story that unfolded on Colorado Public Radio. Five Arickaree High School boys talked about the decision they had to make when the school’s tiny student body did not yield enough […]

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I am asking my relatives to donate to the Central Asia Institute in lieu of birthday and Christmas gifts this year. I figure every dollar that goes to Greg Mortenson’s project to educate Muslim girls in Afghanistan and Pakistan undoes […]

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