Content is king.

Consumers, employees, and influencers know you, and sometimes they're accurate. Are you strategically telling your story to influence their perceptions?

As never before, we can get our story in front of interested buyers during their contemplation phase.

As never before, we can listen to the conversation about us and discover where perceptions are not what we would like them to be.

What do buyers see when they do an online search? What are employees saying in social media? What are trusted sources advising on blogs, YouTube, Pinterest, and LinkedIn?

There is much to learn in this ever-changing environment. It all starts with strength in the fundamentals of good storytelling. Filmmaker Peter Gruber (Rainman and The Color Purple) has provided a framework for stories we can follow in an organizational setting. More and more, storytelling techniques are blowing the cobwebs out of corporate decision-making systems. And we must expand our expertise in visual communication to keep pace with the audience.

Sometime our opponents teach us a thing or two. After getting bonked on the head by PETA’s relentless use of storytelling, researchers who use animals augmented their fact-based argument with some stories of their own.

Filmmaker Peter Guber (Rainman, Batman, The Color Purple) once used storytelling to win Fidel Castro’s support for filming in Havana Harbor. The official application form had been torpedoed, but El Presidente enthusiastically endorsed the project once he heard Guber tell of […]

Read more

90 acres of trees are cut down each minute. A striking statement, but what does it mean to me? This video by Maya Lin (creator of the Vietnam Veterans Memorial) helped me grasp the enormity of the statistic. The haunting […]

Read more

I’ve been working for a couple of years on my video technical skills. In the past few months, I’ve concentrated more on the storytelling part. I have a long way to go, as my Vimeo portfolio will attest. Kai gives […]

Read more

There are no comments so far

Leave a Comment

Don't worry. We never use your email for spam.

Don't worry. We never use your email for spam.