Content is king.
Consumers, employees, and influencers know you, and sometimes they're accurate. Are you strategically telling your story to influence their perceptions?
As never before, we can get our story in front of interested buyers during their contemplation phase.
As never before, we can listen to the conversation about us and discover where perceptions are not what we would like them to be.
What do buyers see when they do an online search? What are employees saying in social media? What are trusted sources advising on blogs, YouTube, Pinterest, and LinkedIn?
There is much to learn in this ever-changing environment. It all starts with strength in the fundamentals of good storytelling. Filmmaker Peter Gruber (Rainman and The Color Purple) has provided a framework for stories we can follow in an organizational setting. More and more, storytelling techniques are blowing the cobwebs out of corporate decision-making systems. And we must expand our expertise in visual communication to keep pace with the audience.
Sometime our opponents teach us a thing or two. After getting bonked on the head by PETA’s relentless use of storytelling, researchers who use animals augmented their fact-based argument with some stories of their own.
One of my favorite storytelling patterns: the shining moment that maskes all the dreary days worthwhile. Sinatra guy June 19, 2009 by Newsletter Editor This particular morning, as I made my rounds, I knew I had to hold up my […]
Social media channels, which spew data like a fire hydrant, have helped us learn a lot fast. A broad spectrum of society uses social media. Their actions are recorded and provide good indicators of human reaction to communication stimuli. In […]
This is a story about a story. It begins with a 53-page PowerPoint deck that looked like it had been spliced together by 20 people. Because it had. The CEO was hours away from sending it off to the home […]