Communicate to influence.

We do this work to influence opinions and behaviors. How do you help people see their benefit in buying your product or service?

You can’t make people do what they don’t want to do. Maybe they don’t want your product or service because it doesn’t do the job they’re looking to get done. Maybe it would do the job, but they don’t know that it will.

Integrated marketing communication stitches together your brand, your service, and the benefits you deliver. Your communication has been so woven into the customer experience that it has become part of the product and service you deliver.

Are your ads, brochures, website, reviews, store, and customer service reps working together to drive your business goals?

WNYC’s Radiolab created the most intriguing audio science story I’ve ever heard. Aired this week on NPR’s Morning Edition, two narrators play off each other to lure you through the back story that sets up the report on an astonishing […]

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Change or Die by Alan Deutschman was referred to me by a physician who is using its ideas to help her patients make life changes (thanks, Deb Friesen). It was an ideal read to usher in a new year, a new […]

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Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist  to bring life to our communication team’s new vision statement. A […]

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