Category Archives: Your career

What are reporters good for?

I bet all of us who make the jump from newspapers to PR ask, just before making the plunge: “When will they figure out I don’t know what I’m doing?” And I bet all of us quickly discover that we had severely underestimated the skills we developed in journalism. The realization may come when the [...]
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Book review: Must-read for job seekers

In her new book Tell Me About Yourself, Katharine Hansen provides actionable advice for incorporating storytelling in cover letters, resumes, job interviews, and conversations with the boss. As someone who is on the hiring end of the equation, I can vouch for the effectiveness of strategic storytelling (see my posts, What I look for in [...]
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Story of the week: Optimistic college grads

The jobless numbers are bad, as the TV anchor team reminded us in their lead-in. But even so, students who got their sheepskin Saturday at University of Colorado Denver were upbeat. How could they not be? The heavy cloud cover broke up precisely at 9 a.m., just as Pomp and Circumstances began to play. In [...]
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What I look for in resumes

Of the 200 resumes I have looked at over the past two weeks, only one stands out. At the end of this resume, the applicant provided her personal mission/vision statement: My mission is to be better than I was yesterday. My action is not to get through the day, but to gain from the day. [...]
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What I look for in cover letters

I just finished looking at more than 100 cover letters. Here are a few thoughts for those of you in the job market: 1. Make your first paragraph work. “I am thrilled to apply for ….” “Enclosed please find ….” “I noticed your posting ….” Will blend right in with about 95 percent of the [...]
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