Category Archives: Marketing and PR
Imagine all the people: Living life in health
Four conferences over two weeks … there’s so much swirling in my head that I could write a post for each of eight different topics. But tonight I landed on a central theme after watching the video of Regina Holliday describe the painting she created during the Health 2.0 conference in San Francisco. She captures [...]
Also posted in Health movement, Visual storytelling Tagged change, communication, culture, health care, marketing, PR, public opinion, research, storytellimg, video, visual Leave a comment
Put the “public” back in PR
Review: Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge Key idea: Public Relations today means attending to relationships. Good PR starts with listening to the desires, needs and pain points of our customers and potential customers. It also starts with an excellent understanding of what our organization can offer to [...]
Also posted in Book reviews Tagged Book reviews, books, communication, organization, PR, resources Leave a comment
What if you did PR for sausage makers?
On the bulletin board at the Longmont Times-Call in the ’80s there was a picture of four men marveling over a cold white lump of processed turkey. The men were agriculture officials from the Soviet Union and their object of fascination was the ingenious mash-up of turkey parts that normally are scraped into the trash [...]
Posted in Marketing and PR Tagged authenticity, conversation, marketing, openness, PR, spin, transparency 1 Comment
Speech of the devil: Words That Work