Category "Marketing and PR"

There are 14 results found

All I want to do is spark a movement

I’m taking an online course offered by Seth Godin through Udemy. The course is for “freelancers who want to move up.” I initially resisted signing up for the course, even at the steeply discounted price he offered his blog followers, […]

What I learned from winners this week

She said: “By any sane definition of success, if you come to in your own pool of blood, you are not successful.” Arianna Huffington was describing the moment when it all came crashing down on her. Literally. She keeled over […]

They come for the beanbags; stay for the health

There’s no doubt that many of the people who came to see our South By Southwest presentation on Sunday were there for the bloody Marys and taco bar. But it was exhilarating for me nonetheless. Being invited to present at […]

Book review: The Challenger Sale

The Corporate Executive Board discovered a curious thing when it examined performance of more than 6,000 sales reps around the world. The most effective sales people were not the  “Relationship Builder” types that sales training had emphasized. They were a less common breed […]

Scarcity thinking = poor thinking

Scarcity mindset: I really don’t have the time to meet with you. Besides, I don’t have any openings. Abundance mindset: You share my interests. Let’s find time to talk. Yesterday, I met a woman who is out to change the […]

How Adobe puts structure to its social media program

Large companies are wrestling with how to reap the benefits of social media while also trying to “manage” it. It was a common concern expressed at the recent Social Media Marketing World Summit, where 1,800 practitioners gathered to share best […]

Social media marketing is more fly fishing than net casting

Michael Stelzner is my favorite podcaster. In a recent episode, he interviews Jeff Rohrs, himself a podcaster (SocialPros), about Jeff’s new book Audience. A few key points I picked up: A “proprietary audience” is one that has learned to rely […]

Next life chapter must include creation and connection

The universe was telling me something last week. Seems like every podcast and TED talk I heard was an interview with someone at the top of their game, every one exuding passion for their purpose, love of their craft and […]

Book Review: “Words That Work”

Imagine: I recommend reading a book by the guy who gave us “death tax,” “energy exploration” and the Contract with America. Frank Luntz helps Republicans choose words that resonate with Independents. I bought his book, Words That Work, hoping to […]

Imagine all the people: Living life in health

Four conferences over two weeks … there’s so much swirling in my head that I could write a post for each of eight different topics. But tonight I landed on a central theme after watching the video of Regina Holliday […]