Category "Marketing and PR"

There are 11 results found

Book review: The Challenger Sale

The Corporate Executive Board discovered a curious thing when it examined performance of more than 6,000 sales reps around the world. The most effective sales people were not the  “Relationship Builder” types that sales training had emphasized. They were a less common breed […]

Scarcity thinking = poor thinking

Scarcity mindset: I really don’t have the time to meet with you. Besides, I don’t have any openings. Abundance mindset: You share my interests. Let’s find time to talk. Yesterday, I met a woman who is out to change the […]

How Adobe puts structure to its social media program

Large companies are wrestling with how to reap the benefits of social media while also trying to “manage” it. It was a common concern expressed at the recent Social Media Marketing World Summit, where 1,800 practitioners gathered to share best […]

Social media marketing is more fly fishing than net casting

Michael Stelzner is my favorite podcaster. In a recent episode, he interviews Jeff Rohrs, himself a podcaster (SocialPros), about Jeff’s new book Audience. A few key points I picked up: A “proprietary audience” is one that has learned to rely […]

Next life chapter must include creation and connection

The universe was telling me something last week. Seems like every podcast and TED talk I heard was an interview with someone at the top of their game, every one exuding passion for their purpose, love of their craft and […]

Book Review: “Words That Work”

Imagine: I recommend reading a book by the guy who gave us “death tax,” “energy exploration” and the Contract with America. Frank Luntz helps Republicans choose words that resonate with Independents. I bought his book, Words That Work, hoping to […]

Imagine all the people: Living life in health

Four conferences over two weeks … there’s so much swirling in my head that I could write a post for each of eight different topics. But tonight I landed on a central theme after watching the video of Regina Holliday […]

Put the “public” back in PR

Review: Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge Key idea: Public Relations today means attending to relationships. Good PR starts with listening to the desires, needs and pain points of our customers and potential […]

What if you did PR for sausage makers?

On the bulletin board at the Longmont Times-Call in the ’80s there was a picture of four men marveling over a cold white lump of processed turkey. The men were agriculture officials from the Soviet Union and their object of […]

Bioscience vs. PETA: The told story

A researcher once called me to his lab, spitting mad at PETA. His inbox was filled with nasty-grams, spurred on by a PETA campaign against his research, which involved killing small animals. He wanted me to help him publish an […]