Category "Applied stories"

There are 14 results found

Instead of a slide deck, next time try a story

This is a story about a story. It begins with a 53-page PowerPoint deck that looked like it had been spliced together by 20 people. Because it had. The CEO was hours away from sending it off to the home […]

Three narratives told on Yoga Day

The Magician’s story In town only four days, she serendipitously had met the hostess of the Yoga Day USA open house just hours before. Now she stood in the suburban basement, surrounded by strangers sitting cross-legged on mats, and talked […]

Poet brings vision statement to life

Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist  to bring life to our communication team’s new vision statement. A […]

Filmmaker’s advice for great business storytelling

Filmmaker Peter Guber (Rainman, Batman, The Color Purple) once used storytelling to win Fidel Castro’s support for filming in Havana Harbor. The official application form had been torpedoed, but El Presidente enthusiastically endorsed the project once he heard Guber tell of […]

Stories trump facts: The mammography lesson

The facts are clear: You have to give 1,900 women mammograms before you save one life. Along the way are hundreds of false positives, needless worry and unnecessary procedures. The stories are more compelling: We all know someone whose breast […]

A story for parents whose chicks are leaving the nest

Frank Sanchez saw that there were many parents among the auditorium full of entering college freshmen. As the convocation for new students drew to a close, Frank, my university’s associate vice chancellor of student life, shared this story: The eagle […]

Book review: Must-read for job seekers

In her new book Tell Me About Yourself, Katharine Hansen provides actionable advice for incorporating storytelling in cover letters, resumes, job interviews, and conversations with the boss. As someone who is on the hiring end of the equation, I can […]

Record exec can spin a tale

Jim Griffin chewed through stories and a New York strip — simultaneously. Over dinner at Elway’s in Denver last week, he snatched stray vignettes from history to put a new spin on the music business in the age of Napster. […]

Bioscience vs. PETA: The told story

A researcher once called me to his lab, spitting mad at PETA. His inbox was filled with nasty-grams, spurred on by a PETA campaign against his research, which involved killing small animals. He wanted me to help him publish an […]