This is a story about a story. It begins with a 53-page PowerPoint deck that looked like it had been spliced together by 20 people. Because it had. The CEO was hours away from sending it off to the home […]
Category "Applied stories"
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The Magician’s story In town only four days, she serendipitously had met the hostess of the Yoga Day USA open house just hours before. Now she stood in the suburban basement, surrounded by strangers sitting cross-legged on mats, and talked […]
Tears of pride welled up yesterday as I watched a corporate video. A corporate video! Diane Gage-Lofgren, our national VP of communications and PR, had asked a poet/performance artist to bring life to our communication team’s new vision statement. A […]
An experienced PR and content marketing executive, Steve helps businesses integrate their communication resources and programs to drive toward measurable results. He is a consultant in content marketing strategy, integrated with public relations, corporate communication, and stakeholder relationship management. Consumer empowerment and new technology makes this work integral to the products and services provided by organizations. He has special expertise in health care, health insurance, and healthy living.