In her new book Tell Me About Yourself, Katharine Hansen provides actionable advice for incorporating storytelling in cover letters, resumes, job interviews, and conversations with the boss. As someone who is on the hiring end of the equation, I can vouch for the effectiveness of strategic storytelling (see my posts, What I look for in resumes and What I look for in cover letters).
Katharine, who writes my favorite blog on applied storytelling, interviewed job seekers and studied reams of resumes while earning her doctorate. She supplies step-by-step story construction tips and illustrates her points with actual resumes and cover letters gathered in her research.
She clearly did an exhaustive literature search to gather a wide range of expert opinion on the subject. My only criticism is that Katharine could have synthesized the academic literature a bit more and taken a few risks by providing her own opinion.
Katherine puts the issue well for all of us, whether we are in the job market or are building our careers where we are: We should carefully nurture our own personal brand. And we know the best brands are those that evoke intrigue and emotion through the story that they tell.
Book review: Must-read for job seekers
In her new book Tell Me About Yourself, Katharine Hansen provides actionable advice for incorporating storytelling in cover letters, resumes, job interviews, and conversations with the boss. As someone who is on the hiring end of the equation, I can vouch for the effectiveness of strategic storytelling (see my posts, What I look for in resumes and What I look for in cover letters).
Katharine, who writes my favorite blog on applied storytelling, interviewed job seekers and studied reams of resumes while earning her doctorate. She supplies step-by-step story construction tips and illustrates her points with actual resumes and cover letters gathered in her research.
She clearly did an exhaustive literature search to gather a wide range of expert opinion on the subject. My only criticism is that Katharine could have synthesized the academic literature a bit more and taken a few risks by providing her own opinion.
Katherine puts the issue well for all of us, whether we are in the job market or are building our careers where we are: We should carefully nurture our own personal brand. And we know the best brands are those that evoke intrigue and emotion through the story that they tell.