Monthly Archives: April 2009

Bioscience vs. PETA: The told story

By Steve | Published: April 29, 2009
A researcher once called me to his lab, spitting mad at PETA. His inbox was filled with nasty-grams, spurred on by a PETA campaign against his research, which involved killing small animals. He wanted me to help him publish an op-ed in which he methodically laid out the reasons for using animals in research that [...]
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A slimed pizza is worth more than 1,000 words

By Steve | Published: April 23, 2009
Three signs that video storytelling has become the topic du jour in the marketing and PR world: I’m blogging about it, and I am usually the next to last person to spot a trend. Nearly all the seminar/webinar/conference invitations I get these days have a come-on like “harnessing the power of online video…” The Dark [...]
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What I look for in resumes

By Steve | Published: April 18, 2009
Of the 200 resumes I have looked at over the past two weeks, only one stands out. At the end of this resume, the applicant provided her personal mission/vision statement: My mission is to be better than I was yesterday. My action is not to get through the day, but to gain from the day. [...]
Posted in Applied stories, Your career | Tagged , | 2 Comments

The Goddess’ revenge spells oppprtunity for video

By Steve | Published: April 11, 2009
It looks like the Goddess is making a comeback over the alphabet, and that is good news for my daughter. Leonard Shlain argues that in the mists of time, the masculine / left-brained / inventors of the alphabet staged a coup over the feminine / right-brained / painters of the pictograph. In his book The Alphabet Versus the [...]
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What I look for in cover letters

By Steve | Published: April 5, 2009
I just finished looking at more than 100 cover letters. Here are a few thoughts for those of you in the job market: 1. Make your first paragraph work. “I am thrilled to apply for ….” “Enclosed please find ….” “I noticed your posting ….” Will blend right in with about 95 percent of the [...]
Posted in Applied stories, Your career | Tagged , , | 2 Comments

Tell ‘em what you did

By Steve | Published: April 2, 2009
While preparing this morning for a staff meeting, I delved into Google Analytics to see how many people had visited our new online magazine site. I was disappointed by the numbers. During the meeting, I decided to put the Analytics on the meeting room monitor and walk people through the steps I took to discover these [...]
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